Next.js storefront that lifted mobile conversion by 31% in 6 weeks
AuraSkin’s legacy Shopify theme scored 42 on mobile Lighthouse — PDPs were slow, CLS jumped on image carousels, and paid traffic bounced on 4G.
Headless PDP + PLP in Next.js (App Router), image CDN with responsive srcset, edge-cached ISR for catalog, Razorpay + Shop Pay hooks, and Storybook-driven UI kit for marketing.
- App Router + React Server Components for PDP TTFB
- Shopify Storefront API + webhook-driven revalidation
- CLS-safe carousel + skeleton states
- Structured data for product + FAQ rich results
- GitHub Actions → Vercel preview per PR
- Analytics: GA4 + Meta CAPI server-side