Shopify Plus + headless PDP that cut LCP from 4.2s to 1.1s on 3G
Threadloom’s Liquid mega-menu and unoptimised hero video tanked mobile conversion during Diwali drops — paid traffic bounced before size charts loaded.
Next.js storefront on Oxygen-style edge caching, Shopify Storefront API with persisted queries, image CDN with AVIF + blur placeholders, and ISR for editorial content with stale-while-revalidate.
- INR + AED multi-currency with geo-based default
- Size guide as edge-streamed component
- Cart token hydration without double carts
- Shopify Flow hooks for low-stock Slack
- Core Web Vitals budgets in CI
- Staged theme + feature flags per collection